Shinola - from this second forward

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Shinola has been dedicated to making products of lasting quality since they opened their doors in Detroit nearly 8 years ago. As an American watchmaker, they renew their commitment each year with their Great Americans Timepiece Series, a limited-run collection of watches honoring some of the most influential people this country has been proud to call its own. This year, Shinola chose to honor the Statue of Liberty--a monument and symbol of hope for those who come from elsewhere, seeking freedom and acceptance on our shores. It was a poignant choice at a turbulent time, and together Shinola and Preacher created a campaign that celebrated not only Lady Liberty herself, but also several newly naturalized Great Americans. In a short film shot by Danny Clinch and a print campaign in the New York Times, Shinola launched “From This Second Forward,” a message of welcome and unity that celebrates and shines a light on those who have worked hard to wear the moniker of American citizen.